Strategy 2023 – 2033 Badminton – A Sport For Everyone
On September 25th, Badminton England launched Badminton – A Sport for Everyone, the new 10-year strategy for badminton in England.
We believe that working together is the way to deliver our collective ambitions and at the heart of the new strategy for badminton in England is the badminton community, who have been integral in shaping a long term and sustainable plan to grow, develop and innovate our sport.
Badminton: A Sport for Everyone sets out an ambitious, exciting and wide-ranging long-term plan to secure the best possible future for badminton in England by focussing on the needs of young people and by making the sport more open, accessible and inclusive.
Our Vision
Badminton – the most inclusive and accessible sport in England. A sport for everyone.
Our Purpose
We are all at the heart of a thriving badminton community to nurture a lifelong passion for our sport, consistently performing and delivering inspirational moments.
Our Values
Do what matters
We are courageous, and honest, always putting the best interests of badminton first.
Include intentionally
We create safe and connected environments that welcome open and diverse views.
Play for each other
We listen, respond to feedback and celebrate the successes of our sport and communities.
Do today brilliantly
We innovate and constantly challenge the status quo through collaboration, active listening and encouragement of others.
Our Priorities
Young People and Inclusion are our two strategic priorities, which will ll guide our collective focus over the lifetime of the strategy. This is designed to ensure best use of resources and ensure we are collectively focused on securing the best possible future for the sport of badminton in England:
Strategic Pillars
Inspire
Increasing the number of people engaged in badminton by promoting the sport and inspiring the next generation.
Thrive
Building a thriving badminton community that optimises local delivery and supports player development.
Develop
A badminton pathway that connects thrive and perform, enabling everyone involved in badminton to maximise their potential and involvement.
Perform
A system and environment that enables players to maximise their potential and perform at the highest level.
Places
Protecting and opening places to play.
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